Liz Moorehead Don’t wait for someone else to do it. Best Value Proposition Examples January 13, 2021. That's all that MailChimp needs to tell you what its brand is all about. With its product and service (you can receive the square reader for free, but to use it, the company takes 2.75% of each transaction), you can start selling more right away. It requires you to observe what the customer actually wants and then design a value proposition which will sell.. Not only does the value proposition and surrounding text elicit powerful emotion, but the text works together effectively with the surrounding images of workers using ladders to scale the sides of buildings. You also learned how to write a value proposition with a value proposition canvas and 6 templates. In-person passes on sale soon. Above the scroll of the homepage, Mailchimp shows its key customer value proposition of helping businesses scale and grow. Whether you’re on track to becoming a million-dollar company or you’re the proud owner of a startup, taking these measures will help you put together a compelling value proposition every time around. The entertainment value of this site across multiple platforms (desktop or mobile) is shown through a very simple image, and a bright red call-to-action button (someone clearly did their conversion research) jumps out from the page, begging you to become a user. A truly great value proposition is a statement that paints a clear picture of what your brand has to offer for prospects. The headline also notes that the company is “driven by instinct,” which suggests that the products are a natural extension of the lifestyle they cater to. If you’ve lasered in on a niche market, it’s very likely that your niche is central to your value proposition. Weebly's value proposition sets out to make sure its prospects know there's no faster or easier way to get started than with its platform. Click Here. on April 29th, 2017, © 2021 IMPACT, All Rights Reserved. From its old homepage, Pinterest tells you exactly who it is and what it does in one simple phrase. Everyone is busy. Known for its link shortening, Bitly is all about removing clutter and being concise, so it's only natural that the company's value proposition reflect these traits as well. It’s ultimately what makes your product attractive to your ideal customer. Crossrope is a unique jump rope with a very clear product value proposition. Free video sales and marketing strategy course. Recently updated, Mint’s value proposition grabs your attention with its aspirational message. With so many players in the market today, Weebly positions itself as the "easiest" option to make a website, blog, or online store today. on January 19th, 2021, By Newness may be your value proposition if: You have a new technology. The value proposition examples then in this case, is newness. Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself. It is, therefore, crucial to understand who your buyers are and what motivates them. According to research, you only have 15 seconds to wow a new website visitor before they potentially lose interest and leave. ", The 31 Best Value Proposition Examples You Wish You Had [+VIDEO], introduces you to prospective buyers and helps you make a strong first impression. Nick Bennett While it's not entirely clear who the brand is targeting here, for something as universal as shaving, it's not needed. Essentially, Slack distills its value proposition in the example above – it makes users’ “working lives simpler, more pleasant, and more productive.” The NASA JPL example is also very clever in that it subtly implies that if it’s good enough for large teams of scientists at NASA – the kind of people who put robots on other planets – then it’s good enough for anyone. The non-profit organization charity: water is dedicated to providing communities around the world with clean drinking water. 1. When I wrote that line, I took some liberties fr…. on October 23rd, 2018, By Picasso and Pollock learned by imitating the classics before creating their own styles. on April 18th, 2018, By 7 most important videos for sales and marketing, What to include in your video marketing strategy, Video email marketing examples you'll want to copy, Everything you need to know about Vidyard, The ultimate guide to the HubSpot marketing hub, The ultimate HubSpot marketing migration checklist. Analyze those businesses and figure out whether they’re in competition with your firm. It invites you to, Square's product eliminates both of these grievances and its value proposition speaks directly to that. The Value Proposition: “Millions of companies of all sizes —from startups to Fortune 500s—use Stripe’s software and APIs to accept payment, send payouts, and manage their businesses online.. Why It Works: This example accomplishes quite a few things: It draws the audience in with a headline (“Payments infrastructure for the internet”) that clues you … &pizza &pizza is an American fast-casual pizza restaurant chain with locations across the Northeast. Customer Value Proposition vs. It’s building a more intimate relationship with visitors, and appealing to those who want to feel more connected and contributing to the brands they choose to do business with. Kevin Phillips In these simple statements, Bitly summarizes its three major services in a way that is not only easy to remember, but also cannot be misinterpreted. Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! As you scroll down the homepage, you see four key benefits that the platform offers for growing businesses, with the option to click each one for more information. Video Sales & Marketing World 2021 is in the works. There’s no need to commit to a single gym or type of workout, You can choose any gym or workout directly through the ClassPass app, Crazy Egg is a website optimization platform that offers, Manitobah Mukluks has a more purpose-driven story and brand value proposition than many other, If you’ve never heard about Mailchimp, it’s a popular all-in-one marketing platform that had a humble start as an, Mission statement, which explains why your business exists, Vision, which includes the current and future objectives of your business, Core values, which are the key principles that guide and direct your company and its culture, What they look for in an industry-specific product or service, What type of language resonates with them, This research will help guide the language and voice you’ll use to communicate with your audience, In the wide world of business – especially. on April 29th, 2017, By But Shopify soothes that anxiety and comforts visitors in knowing that they have a helping hand. 470 James Street, Suite 10, Here are some real-life examples of the value proposition to help you understand the topic better. Great Value Proposition Examples When I see a new business online, one of the things I look for is its value proposition. Ramona Sukhraj on November 19th, 2020, By Think about both the practical and psychological benefits your solution provides. It's annoying to the buyer and often leads to the business owner missing out on a sale. Examples of differentiators include higher quality, better service, and cheaper or faster shipping. Shopify’s customer value proposition essentially says that it can do everything you need it to, all on a single platform. This means that you should aim to put this information above the scroll on the homepage of your website, which is the area that visitors see first when the page loads, before they scroll down the rest of the page. Ramona Sukhraj Now it’s your turn. Kevin Phillips Freshbooks. If you're familiar with it, you know Vimeo positions itself as a higher-quality, more sophisticated YouTube, and their value proposition makes this very clear. on December 8th, 2020, By Start a business and design the life you want – all in one place. You can interview your existing or prospective customers about: This research will help guide the language and voice you’ll use to communicate with your audience. While many people may associate backpacks with school kids, Tortuga makes it clear in its value proposition that this is not its market. If you have one, your value proposition should also include your unique selling proposition, or the thing that sets you apart from all of your competitors. In the past four years, I’ve built a six-figure writing business. What Is a Value Proposition. Daniel Escardo Unlike bigger search engines, DuckDuckGo makes privacy a top priority and as its key differentiator, it wants you to know that as soon as you arrive on their site. on December 8th, 2020, By Simple and direct, if you're looking for a Firefox or Chrome alternative, Opera is fast, secure, and easy-to-use. Clarify the purpose and vision of your company, Jot down the benefits of using your solution, A Strong Value Proposition for a Strong Business. Your value proposition should describe; how your product or service solves/improves problems, what benefits customers can expect, and why customers should buy from you over your competitors. When prospects get in front of you (or in this case, arrive on your website), you have to tell them everything you offer quickly while you have their attention, or else the bell will ring and they'll be off to the next option before you get the chance. Shopify’s value proposition says, “One platform with all the e-commerce and point of sale features you need to start, run, and grow your business”. It also shows great “before and after” photos for a visual display of real results. Megan Lang Stacy Willis Virtual passes are free for IMPACT+ Pro members. Your local coffee shop may have a value proposition that’s similar to this one: Crazy Egg is a website optimization platform that offers heatmaps and A/B testing. Kathleen Booth In their value proposition, Freshbooks does a great job of telling you exactly what they do and who it is for, calling out their personas directly. on April 18th, 2018, By For example, we might see that the old value proposition was shown to 145 visitors, had 23 people click on the CTA button and 2 made a purchase. Shopify’s customer value proposition essentially says that it can do … Unlike others on our list, Lyft skillfully targets two different personas at the same time with two distinct value propositions. For example: Chris Kwon tells a story of one of his buyers to elaborate on his value proposition: he walked them through the process; they didn’t feel alone; there was a plan for everything that came up; Your Value Proposition and Your Niche. The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. You can refer to this personal value proposition letter example as a guide when writing your own: "Riley Andrews (555) 555-5555. Value Proposition Letter Example #2 Here is an example of a cold call/direct mail value proposition letter that is sent by a job seeker to a company where they would like to work. And those messages should be reinforced throughout many – if not all – of the touchpoints in your customer’s journey with your brand. This is an example of using their company value proposition to cut straight to the heart of controversy in the non-profit sector. On its current homepage, Spotify opts for a carousel of sales-focused propositions, which may be more effective for closing premium users, but in terms of messaging alone, this one takes the cake in my book. 5 Awesome Unique Value Proposition Examples Of Brands Doing It Right. A good value proposition is one which is easy to understand and which says what you do without using overly complex language. Megan Lang 1. In this example, the cheeky brand does an impressive job of highlighting value and benefits instead of features while also incorporating its biggest selling point -- price. How much should I budget for digital sales and marketing? on October 24th, 2017, By New Haven, CT, "Working with this group has been one of my best business decisions. The software comes with a simple to use interface, an ability to automate invoicing, organising expenses, managing projects and payments and tracking time. In this guide, you learned what a value proposition is, and you saw 32 value proposition examples that are impossible to resist. While this could have easily been overwhelming (especially with individual buttons), HubSpot handled it in a way that is subtle, easy-to-navigate, and also gives people the opportunity to "choose their own journey.". It makes that clear with its latest homepage design that has not one, but three different value propositions -- one of each of its main products. The contents of the proposition change according to the product or service specifications. When you choose its platform over YouTube, you're making a commitment to posting something "worth watching," not just another cat video (no offense, cat videos). A value proposition is the value you promise to deliver to your customers post-purchase. Carly Stec And those messages should be reinforced throughout many – if not all – of the touchpoints in your, If you have one, your value proposition should also include your. on April 10th, 2019, By Christine Austin Awesome Screenshot is one of my favorite chrome tools (especially for example heavy articles like this), so, I can safely say the company couldn't have summarized its value better in one statement than it does here. Employee Value Proposition. Evernote’s homepage showcases right off the bat how it can help save you time and boost your efficiency on a daily basis. In it's most recent version, it takes a very unique approach, highlighting one of its clients/case studies. Instead of making a self-declaration like most SaaS companies, it gives a friendly invitation to work together towards a common goal. 7 Unique Value Proposition Examples by Elizabeth Harris Value propositions are a little like wine – there is a vast difference between good versions and bad versions, but many people cannot discern the nuances that go into crafting the best. I approve, Salesforce! Your value proposition isn’t written to appeal to you. on June 2nd, 2020, By A value proposition is your opportunity to make a great first impression. Daniel Escardo Writing a powerful value proposition is a skill you can learn, but like any other skill, it helps to see examples from those that did it right. People have a lot to remember these days, Evernote knows that and wants to help, but you can't imagine yourself using it, maybe one of these everyday people will put it into perspective. It clearly states what it is about and what value the customer gets. The result? Basil This statement is also aided cleverly by the image of two cell phones, each highlighting a different, well-known Stripe customer. Then, I’ll give you some pointers on how to create a value proposition for your own business. Check out this post for more value proposition templates. Three good value proposition examples. (203) 265-4377, Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K, August 14th, 2018 Consider what challenges or pain points your customers have and how you are addressing those problems. on October 26th, 2020, By By using our website, you agree to our privacy policy. It's simple, direct, and bold. Customers need to know these answers ASAP, and a strong value proposition is one of the best ways to do so. Connor DeLaney That’s why your value proposition is so important – if you can’t prove your worth fast, you’ll unfortunately be left in the dust. Paired with emotional images of loved one connecting over a video chat, this statement checks all of the boxes. In this value proposition example, Stripe makes it clear that its web and mobile payment products are specifically made for developers and tech-savvy businesses. Above the scroll on the homepage, the website says that you can instantly make your website better. By In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members. As you scroll down the homepage, you find more juicy benefits and unique selling points like the ability to save on drop-in rates and the ability to stream classes from home for free. Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster. on November 1st, 2018, By Christine Austin Let us know in the comments below. With that in mind we’ve included dozens of Getting started with Facebook or Google Ads. Well done, Plated! Here’s an example of what a value proposition is not supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle Would you be able to explain the offer to your friend or how they’d benefit? The Ladders is a career site specializing in high income ($100k+) job placement. In this witty example, Apple emphasizes how lightweight its product is (its biggest differentiator), while also speaking to how advanced its technology is. 10 Best Value Proposition Examples. on January 19th, 2021, By Riley.Andrews@email.com. Brett Farmiloe - December 10, 2020. Sometimes people just don't have cash on them and as a consumer, I think it's safe to say that nothing is more frustrating than trying to make a purchase then finding out they don't accept credit cards. on October 26th, 2017, By Hopefully, you also offer specific advice that makes them feel their money is safe and well-invested. HubSpot vs Wordpress: Which is best for me? Let’s get started. In six small words, not only does the statement tell you what it does, but it introduces you to someone who can vouch for it. Apple has great value propositions for every product, but one that is particularly impressive is its statement for the MacBook. 4. To back it all up, those four items have their own page in the website’s main navigation, allowing users to directly explore how Shopify can help with each of those facets of starting, running, and growing a business. In just two words, Evernote tells you the exact benefit of its product and shows it in action with three situations in its hero video. Why does They Ask, You Answer actually get results? Opera may be the least popular browser out of the Big 5, but it certainly makes it hard to argue against it with this value proposition. The company states its vision above the scroll, which is to build a vibrant brand that impacts Indigenous communities. It is very, very unique. Your value proposition should cover three elements: There’s no “correct” approach to creating a value proposition. Ramona Sukhraj In the marketing world, the most effective way of avoiding this lonely fate is through a skillfully written value proposition as a part your greater brand messaging strategy. The visual has also played a great role throughout the value proposition. it's value proposition, "Move up in your career" is a clever play on both what they do (upping your salary and helping you advance in your career) as well as the desire of the visitor to do these things. Jonathan Dolan 4321 East Street Baltimore, MD 21228 123-456-7890 [email protected] Date. 9. It’s written to appeal to the audience you want to do business with. The product value proposition starts with an “As seen and featured in” section that lists out all the big names that have promoted the brand, like Teen Vogue, The Huffington Post, BuzzFeed, and Glamour. Above the scroll of the website, you see a headline that says that 100% of your donations will go to the cause. You have a new invention. And once you have your value proposition thought over, you can include it everywhere: on your WordPress landing pages, Facebook ads or in your newsletter's banners. By now, we all know and love Dollar Shave Club's marketing and its value proposition is no exception. Its APIs and tools are comprehensive, state-of-the-art, and trustworthy for businesses that demand nothing less. Oberlo uses cookies to provide necessary site functionality and improve your experience. In a competitive business market, knowing what sets your brand apart is important. Dear Ms. Parker, Based on your job description, it looks like you're in need of a marketing coordinator who can help build awareness of your brand and reach a wider target audience. For example, we did not know not having a TV was a problem…until we were introduced to the TV. I’ll define the term and walk you through 10 awesome brand value proposition examples. The site goes on to give five strong points that explain the product, its benefits, and how it solves the common pain points that many people face when looking for the right hair extensions. Do you have any favorite value proposition examples that we didn’t discuss? Salesforce's value proposition has gone through many iterations over the years. in as few words as possible. To give you a better idea of the many ways to express a strong value proposition, let’s look at some awesome examples. Salesforce's value proposition has gone through many iterations over the years. Social media influence! It doesn't try to sell you; rather, it makes a human-to-human connection and offers guidance. to wow a new website visitor before they potentially lose interest and leave. It simple, clear, but wonderfully powerful. See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer. It wants to bring music into your life and it does that by being available on-the-go in your smartphone or on a desktop (as seen in the hero image.) Plus, the call to action (CTA) button brings you straight to a free signup, which is extremely useful for proving value in the face of competitors. Ramona Sukhraj This letter itemizes the value the candidate offers the organization. Viggle states their value proposition examples right on their homepage. Better design, done faster, and done as a team, as explained in its value proposition. Consumerism in 2019 and beyond is serious business. Whether you’re just starting a new business or looking to improve and strengthen your existing business, take some time to think critically about the value that you provide your customers and how you deliver that value. Freshbooks is an accounting software designed especially for small businesses. While many companies would shy away from this, Lyft's approach is highly effective yet subtle with the help of tasteful design. In addition to offering a good product, a brand also needs to convince customers why they should choose their brand over their competitors. In it's most recent version, it takes a very unique approach, highlighting one of its clients/case studies. on September 11th, 2020, By Reiterating exactly how you can make people’s lives better and more fulfilling will help you guide your value proposition clearly. This is a good example of a brand value proposition that’s short, but extra sweet – too many words here would probaby lessen the luxurious image they’re after. Right below the fold on the homepage, you’ll see four points that support why it’s the perfect jump rope: they’re weighted, durable, interchangeable, and they have high-performance handles. A truly great value proposition introduces you to prospective buyers and helps you make a strong first impression. “One of the 11 Marketing Books every CMO should read.” — Forbes. And for many consumers, your value proposition is the first thing they encounter when exploring your brand. Talk to Us, © 2021 IMPACT, All Rights Reserved With the help of a clever play on words, ClassPass touches upon one of the biggest pain points it solves (rigid gym membership plans) in this value proposition. , and it’s a slam-dunk approach for generating trust fast. In six small words, not only does the statement tell you what it does, but it introduces you to someone who can vouch for it. Connor DeLaney Value proposition examples: Delivering with distinction The purpose of a unique value proposition (UVP) is to clearly articulate a brand pillar that is defined during the brand development process. Shoppers are inundated with options, which means competition among businesses can get pretty fierce. Look at a Business Model Canvas and you’ll see a blank box in the middle that seems to control the flow of the entire matrix. But there’s a big rule to follow: your business value proposition should be among the first things website visitors see when they interact with your business. For example, while both companies are in the auto industry, Audi’s value proposition should be different from Honda’s value proposition. With that in mind, here are 31 value proposition examples that (as Derek Zoolander would say) are really, really, ridiculously effective. I don’t know about you, but that strikes me as a pretty enticing offer. The value proposition canvas is an extension of the business model canvas with a focus on customer profile and value map. Ryan Deiss Why not give it a try? I think it's safe to say that HubSpot knows a thing or two about inbound marketing. The restaurant sells unique oblong-shaped pizzas to customers—and a unique “No Ceiling” policy to employees. Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you. Lindsey Schmidt On its current homepage, Spotify opts for a carousel of sales-focused propositions, which may be more effective for closing premium users, but in terms of messaging alone, this one takes the cake in my book. After it exploded, it expanded into a full-service marketing company. This is especially important when your product or service's goal is to simplify the lives of its users. With this statement, marketers know that they'll be able to create and manage their landing pages easily without having to call in reinforcements.